Yah Mo B There︎︎︎ TV PROMO BRANDING

Like many other South Asians in the late 60s/70s my dad Yatin Patel arrived in the UK after being displaced out of Uganda by Idi Amin.

The migration and integration of South Asians from the 60s to the 80s in the UK is rich in history. Through this show, I wanted to capture the importance of the integration of the South Asian community. The branding takes inspiration from the 70s/80s nostalgia with a modern twist. This project took inspiration from my dad's favourite music, films and tv shows from the 70s.

: Art Direction, Graphic Design, Motion graphics