Art Fund 
︎︎︎ YCN Brief


Insight:
50% of the UK population don’t visit museums/galleries. People find musuems/galleries intimidating and boring.
 

Idea:
‘OPEN TO THE PUBLIC OPINION’ is a campaign to show that there are no right/wrong opinions when it comes to musuems/galleries. People are what makes musuems matter and museums welcome anyone and everyone and their opinions.

Making museums relatable and people focused.


 Billboards produced with lenticular printing.

 So people viewing from different angles see a  different word on the billboard campaign.







Interactive Social media
Instagram polls to get a wider audience involved and sharing their opinons.


Instagram questions used to get people thinking of new names for museum pieces. Best names will recieve prizes e.g. free entry to a museum of your choice for a year.
















︎  
Hemi Patel
© 2021