Casting Call︎︎︎ Let’s flip the script.
A space to empower Dalits.
Dalits are the lowest caste of India's oppressive hierarchal caste system. They face persecution and are restricted to do the dirty, low income jobs of India. This ongoing cycle of oppression is hard to break. Until now. For decades Bollywood (the film industry) has influenced Indian society and culture. Casting Call is a community-led, educational charity film project that offers Dalits the platform to learn and attain skillsets in film making. With Casting Call, we are empowering Dalits to pursue careers within Bollywood, creating the opportunity to amplify their voices.
STRATEGY:BRAND VISION: A world where caste doesn’t hinder a persons greatness.
BRAND MISSION: A community that helps change lives for the better through education and compassion.
BRAND PURPOSE: Transforming yound Dalit adults lives and providing them with the right tools/support to allow them to flourish within the film industry.
+ CONCEPT CREATION
+ BRAND IDENTITY
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